OKAY Industries Rebrands to AVNA

New Name and Tagline Reflect Our Commitment to Medical Device Manufacturing & Passion for Saving and Improving Lives

We are excited to announce that effective January 2024 our new name will be AVNA! We are the same people, with the same passion and a fresh new look!

medical component manufacturing
advanced manufacturing
medtech manufacturing company

After 112 years of engineering and manufacturing innovation, the timing is right for a brand name that reflects the company’s market focus, which is fully dedicated to medical device manufacturing. The word AVNA is an abbreviation for “Advanced Innovation,” which is the common thread in the Company’s key strategic partnerships.

The logo represents our team’s speed and agile ability to transform the seemingly impossible to reality through passionate collaboration and innovation with our MedTech partners.

“The new name and identity align with our culture, our purpose, and our commitment to our customers, our communities, and patients around the globe. Guided by our new mission “Saving lives, one part at a time” and our core values; People, Passion, Partnerships, and Performance, our team is fully committed to delivering outcomes the world can rely on.”

Jason Howey, President & CEO

Erin Stewart, Mayor of New Britain, Connecticut, offers her support for the new brand in these congratulatory remarks. “With our proud tradition of manufacturing here in the Hardware City, it is an honor to be a part of this rebranding event. This effort led by Jason Howey and his team of amazing employees will help ensure that the company remains successful well into the future.”

The new brand elements will appear on materials, website, and social channels beginning January 2024. Through June 2024, the public may see AVNA followed by the phrase “Formerly Okay Industries.”

The Meaning Behind AVNA


The company name reflects our critical role supporting customers during early-stage product development to ensure the best product outcomes. The word AVNA is an abbreviation for “Advanced Innovation,” which is the common thread in our strategic partnerships. This short word is easy to say and highly memorable, setting the stage for a smooth brand transition.

Innovation Partners for Life

The tagline reflects the company’s commitment as a manufacturing and engineering partner in customer-driven innovation. From the early stages of product development throughout the product’s life cycle, our team collaborates with global medical device companies to provide solutions that optimize design for manufacturability, quality, and performance. Together, we bring our customers’ designs to life, continuously making a positive impact in healthcare and communities around the world.

‘For life’ reflects our commitment to being a long-term strategic partner our customers can rely on to bring their revolutionary devices to market. It also reflects our deep commitment to providing the highest quality products and services that improve lives.

More About The Company

With locations in the US and Costa Rica, OKAY Industries has become a trusted manufacturing partner of choice and has built a legacy reputation for its engineering and precision manufacturing excellence.

The Company has come a long way since its founding in 1911 as the B. Jahn Manufacturing Company, a tool and die shop.

Under the leadership of Edward Okay who purchased the company in 1968, the business shifted to a full-service contract stamping company, focusing on complex projects and entered the medical device market in the late 70s.

Purchased by Greg Howey in 1990, the Company expanded its capabilities to include custom production machining equipment and automated assembly, entering the new millennium to position itself as a leading contract manufacturer of components and subassemblies for Global Original Equipment Manufacturers.

Under the current leadership of Jason Howey, the Company has transformed through a series of expansions, acquisitions, market realignments, and continuous investments in new capabilities and advanced technologies including laser processing, plastic molding, and automation. These vertically integrated solutions position the Company to become a premier global MedTech manufacturing partner.

Since the very beginning, human talent has been the key to the company’s success. The company employs approximately 450 dedicated people. Thriving today with two facilities in Connecticut and a large expansion underway in Costa Rica, it continues its long history building long-term strategic partnerships that share the common goal of improving lives around the world.

Recent awards include the Operational Excellence award from the Cámara de Industrias de Costa Rica in the areas of Culture, Leadership and Strategy, Processes, and Human Talent, The Cigna Silver Award for its employee healthcare program, and a certificate of recognition from the Bureau of Rehabilitation Services for the Company’s commitment to Diversity and Inclusion.

For any questions or press inquiries related to this rebrand please contact Angela Dillon

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